Andreana ApostolopoulosLoving Tan & St. Tropez’s Social Media PresenceBoth Australia-made self-tanner Loving Tan and competitor, UK and USA’s premium tanner, St.Tropez are both widely known in the tanning…May 29, 2022May 29, 2022
Andreana ApostolopoulosUGC for Online Marketing CommunitiesUser-generated content, known as “UGC,” is content created by audiences who follow a brand or community. This can be in the form of an…Apr 17, 2022Apr 17, 2022
Andreana ApostolopoulosMass Media Research: Qualitative and Quantitative ComparisonMass Media research is important to test theories and identify trends in how media is produced and how the public consumes and internalizes…Apr 3, 2022Apr 3, 2022
Andreana ApostolopoulosThorn — Using Social Media in Effort to Eradicate Child Sex TraffickingThere are currently 3.6 billion people in the world who use some form of social media. When it comes to sharing a message in hopes to…Mar 20, 2022Mar 20, 2022
Andreana ApostolopoulosTechnological Determinism — The Convenience of Smart Phones on Societies Beliefs and BehavioursMarshall McLuhan’s Technological Determinism theory suggests that the forms of communication technology that we have created for ourselves…Mar 6, 2022Mar 6, 2022
Andreana ApostolopoulosLoving Tan — Doing Social Media Engagement Right!As someone who enjoys a good fake tan, I have found myself appreciating Loving Tan’s social media presence! The Aussie self-tanning brand…Feb 20, 2022Feb 20, 2022
Andreana ApostolopoulosA Community Manager’s Guide To SuccessSocial Media Community Managers play an integral role in the success of a brand’s digital presence and facilitation of an online community…Feb 10, 2022Feb 10, 2022
Andreana ApostolopoulosThe Elaboration Likelihood Theory Through Social Media 📱Social media has become a mainstream form of marketing for many businesses to get their products and services out in front of the eyes of…Feb 6, 2022Feb 6, 2022
Andreana ApostolopoulosTwo-Step Flow Theory & Modern Media ConsumptionThose of us who consume media every day tend to get our information from sources we trust and follow. This could either be directly from…Jan 24, 2022Jan 24, 2022
Andreana ApostolopoulosCanva Design Circle — A Facebook Group For CreativesCanva is a graphic design platform that many media marketers use to create social media graphics, presentations, posters, documents, and…Jan 23, 2022Jan 23, 2022
