User-generated content, known as “UGC,” is content created by audiences who follow a brand or community. This can be in the form of an image, video, blog, or review. Using such content is excellent for increasing purchasing confidence, improving customer feedback, and creating a more authentic experience. According to a…

Mass Media research is important to test theories and identify trends in how media is produced and how the public consumes and internalizes it. Most commonly used throughout mass media communication research is a Quantitative approach, meaning a study measured through the collection and analysis of data. Other research relies…

There are currently 3.6 billion people in the world who use some form of social media. When it comes to sharing a message in hopes to educate the masses, organizations and individuals are finding the best way to do it is to meet the people where they are at. In…

Marshall McLuhan’s Technological Determinism theory suggests that the forms of communication technology that we have created for ourselves have not just dictated how we communicate with each other but that specific technology can affect our cognitive perception, self-conception, and even particular ideologies. Though as humans, we like to believe that…

As someone who enjoys a good fake tan, I have found myself appreciating Loving Tan’s social media presence! The Aussie self-tanning brand has, in my opinion, chosen a fantastic social media community manager to accommodate the niche self-tanning community. Their social media presence is engaging and always on-trend and each…

Social Media Community Managers play an integral role in the success of a brand’s digital presence and facilitation of an online community base. They develop a community by participating in discussions, finding new customers, and listening to the current ones. CM’s are responsible for enhancing brands engagement while also providing…

Social media has become a mainstream form of marketing for many businesses to get their products and services out in front of the eyes of mass viewers. As social media becomes saturated with advertisements, digital marketers create savvy campaigns and utilize social media influencers to make their viewers think less…

Those of us who consume media every day tend to get our information from sources we trust and follow. This could either be directly from the news or from opinion leaders and media inflencers who take that news and observe it from their perspective to then deliver to the masses…

Canva is a graphic design platform that many media marketers use to create social media graphics, presentations, posters, documents, and other visual content. As an avid Canva user, I have fallen deeply in love with the platform and have integrated it into my everyday work, school, and creative hobbies! Though…